How to write a good content
You may remember back in the days when your teacher said – let’s start brainstorming. Before you can start actually creating your content, you need to brainstorm your ideas. Coming up with content ideas can be daunting.
First, consider your business priorities. Do you have a new product you would like to launch? Or a new market share you would like to reach?
Who do you want to sell it to. You might be writing different content for different personas. You might find that different topics will resonate with each one of your personas so you want to also take that into consideration.
Choose a topic that is relevant for your industry. Make sure that it is at the cutting edge of what’s going on in your industry.
Keep in mind key words and use relevant keywords to optimize your SEO. You might have specific keywords that are company priorities. For example, if your company sells mobile applications, mobile might be one of your keywords and you want to make sure that you write plenty of content around mobile.
Competitor content is also an important thing to keep in mind. Take stock on what exactly your competitors are writing about. You can find this out through following them on social media, using a competitor content tracking platform, or just keeping up to date and researching. And then do some of your own digging within your organization to determine what other teams want you to write about.
Ask your sales and customer teams what type of content would help them, not only sell deals, but also keep customers. Listen on social media to determine what your market is talking about. You also want to ask your audience on social media what they might want to hear. Send out a tweet, put a Facebook post out there, and simply ask your followers what type of content they’d like to see from you. Once you have a solid brainstorm of topics that you want to write about you can create your content arcs. Content arcs are monthly, quarterly, bi-yearly, or yearly content themes that you can write about.