Content Marketing
I was considering today, something so vital to social marketing – do you have good content marketing. Content marketing? What? Content marketing is what sets you up ahead of the abundance of information out there on the Internet for your customers. Your customers are sifting through hundreds of messages each day, whether it’s doing their own research online, push messaging that’s coming across from marketers, emails that are coming into their mailbox. So content marketing strives to create valuable, relevant, and educational content that can be seen in front of your customers on multi channels, on different devices, and really become that trusted resource through all of that information.
Characteristics of good Content Marketing
- One that engages individuals on their own terms
- It tells a continuous story
- You need to create different types of content for different channels. One type of content that’s great for your social media channel might not be right for email marketing or a paid program that you’re doing.
- Content should be creative
- Content has a clear purpose
- Your content marketing should have pre-defined measuring goals
- Content marketing is almost always evergreen.