I need a Logo
So where do we start? We want to create a simple, strong idea, distinctive from the competitors that will enduring through the years and memorable at a single glance. We also want the logo to withstand color and size variations as well as be relevant to the industry. Sounds like an overwhelming task – How to achieve this?
Step One: Research your company
- What is the brand?
- What is the company?
- Where is the company located?
- How many business they have been in business?
- Number of employees?
- What products services they have?
- Challenges we can face?
- Who is the competitor?
- What is the company mission statement?
- Who is the audience the audience?
- What sort of logo would your audience respond to?
- How do people learn about your company?
- What attributes do you want people to associate with your company?
- How would the logo be used?
- Would it be placed or different media , example print and web?
- Would it included a tag line?
- What type of logo would you like? A symbol or a type or a combination between both of them?
- Would there be a sub-brands associated with the brand?
Step Two: Research the competition
- What logos do they have?
- What are common imagery?
- Are there color plate?
- Are there any cliche?