What are you really good at? Design? Technology? Education? Research? Developing an idea? Quality? Low cost? Great service? Good product development? Marketing? Define two things that your company is very good at. After you have identified your primary and secondary core competencies, place them on a grid against one another. Based on them we can underst… Read More
I need a Strategic Plan – Part 2
Internal Competition. How many competitors are in the marketplace? How do they behave? How do they go to market? What are their core competencies? Threat of New Entries. Who are our existing set of competitors? Are there new competitors who will enter the market? How difficult it is to get in the market? Threat of… Read More
I need a Strategic Plan – Part 1
Everything should start with a plan, even a wedding event. I love to apply marketing in my everyday as well as planning but now let's get to business. Why create a strategic plan? A Strategic Plan is a document that will define what your organization stands for and how your company chooses to compete in… Read More