What are you really good at? Design? Technology? Education? Research? Developing an idea? Quality? Low cost? Great service? Good product development? Marketing? Define two things that your company is very good at. After you have identified your primary and secondary core competencies, place them on a grid against one another. Based on them we can underst… Read More
I need a Strategic Plan – Part 2
Internal Competition. How many competitors are in the marketplace? How do they behave? How do they go to market? What are their core competencies? Threat of New Entries. Who are our existing set of competitors? Are there new competitors who will enter the market? How difficult it is to get in the market? Threat of… Read More
I need a Strategic Plan – Part 1
Everything should start with a plan, even a wedding event. I love to apply marketing in my everyday as well as planning but now let's get to business. Why create a strategic plan? A Strategic Plan is a document that will define what your organization stands for and how your company chooses to compete in… Read More
From the Marketing Kitchen
How do we diversify our content? Ann Handley had a great analogy to help us determine what should be in your content mix - think about your content in food groups - yes?! So lets get started in the kitchen. First, is your main dish. In the kitchen that is your meat and potatoes. In marketing… Read More
Creating a reader persona
We need to match our content to the state of the customers mind. Having variations of topics ensure we are moving new buyers to actually become customers. The largest section of your potential readers will be ones that are aware of your service, but who are not ready to make a purchase. They may have found you through social… Read More
How to write a good content
You may remember back in the days when your teacher said - let's start brainstorming. Before you can start actually creating your content, you need to brainstorm your ideas. Coming up with content ideas can be daunting. First, consider your business priorities. Do you have a new product you would like to launch? Or a… Read More
Content Marketing
I was considering today, something so vital to social marketing - do you have good content marketing. Content marketing? What? Content marketing is what sets you up ahead of the abundance of information out there on the Internet for your customers. Your customers are sifting through hundreds of messages each day, whether it's doing their… Read More